For businesses, benefits of a TRA membership include a public profile on the portal with links to your products and services.
Members also have the opportunity to access key sponsorship and advertising opportunities on the TRA portal which is used by over 1000 unique visitors each day. Exposure of a new product or service can create additional business opportunities.
Some Ontario jurisdictions require membership in The Road Authority as a means of ensuring the quality of the products they use, and to manage the risk involved with procurement from new sources. Mandatory TRA membership also puts an onus on the product sponsor to verify company and product details at least annually upon renewal of their TRA membership, thereby reducing the jurisdiction’s cost of maintaining product lists and ensuring accurate information.